In a novel approach to sustainable tourism, Copenhagen is launching the CopenPay initiative this month. The program aims to reward climate-conscious tourists with enticing perks like free meals, wine, kayaking tours, and complimentary museum entry.
Green Deeds, Big Rewards:
Tourists and locals alike can participate by taking simple eco-friendly actions. These include cycling to attractions,picking up litter, or arriving by train or bike at specific locations. Rewards are diverse, with some examples being:
Trust-Based System:
While proof of green deeds is preferred, the CopenPay scheme will primarily rely on trust. This aligns with Denmark's position as a country with the highest levels of personal trust globally, according to a Pew Research Center report.
Sustainable Tourism, Not Mass Tourism:
The Copenhagen tourism board emphasizes that CopenPay is not about attracting more visitors. Instead, it aims to reduce the environmental impact of existing tourism on the city. This initiative comes amidst rising concerns about overtourism, as seen in Barcelona's recent anti-tourist protests.
Trial Period and Global Recognition:
CopenPay will begin as a one-month trial starting July 15th. The initiative has already garnered interest from travel and tour operators like Intrepid Travel, who see it as a positive approach to sustainability.
Copenhagen's CopenPay program presents a unique model for encouraging responsible tourism practices. With its focus on rewarding positive actions and fostering trust, it will be interesting to see the program's impact on the city's environmental footprint.
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