Tourism Malaysia visited Australia for a roadshow to Sydney, Melbourne, and Adelaide from 29th August to 3rd September 2023, gearing up for "Visit Malaysia Year (VMY) 2026". The delegation consisted of Malaysian travel operators, hoteliers, state tourism bodies, and medical tourism industry players.
Both Malaysian sellers and Australian buyers will participate in the travel mart sessions, destination presentations, and networking dinners throughout the 5-day roadshow around the country’s three major cities.
Serving as a platform to share Malaysia’s latest offerings, the roadshow aims to entice more tourist arrivals from Australia besides establishing potential partnerships and strengthening networks among the industry players.
The programme will highlight Malaysia’s latest ecotourism products – including eight national parks, community-based tourism, niche products such as cycling, and special segments such as medical tourism.
Australia is one of Malaysia’s essential long-haul markets. In 2022, Malaysia recorded 152,265 tourist arrivals from Australia. There are currently 234 weekly direct flights from Australia to Malaysia via Malaysia Airlines, Air Asia X, and Batik Air, with a seating capacity of 50,371.
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