As part of the rating, experts evaluated the regions according to nine criteria. This is the level of development of the tourism industry and hotel infrastructure, the profitability of tourism and hospitality, the development of the spa industry, the popularity of the region among foreigners and tourists who come for several days. In addition, the calculation took into account the tourist uniqueness and attractiveness, the level of crime, interest in the region on the Internet as a place of recreation and the promotion of tourism potential in the information space.
The resorts of the Krasnodar Territory are actively developing their infrastructure. In particular, it is planned to build a new all-season Vasta Valley resort in Sochi, investments in this project will amount to 80 billion rubles. In addition, the Rosa Khutor mountain resort is very popular; this year, about 100,000 people visited it during the New Year period.