The Singapore Tourism Board (STB) is collaborating with travel services provider Trip.com Group to market Singapore as a travel destination, as per media reports.
Trip.com Group Limited provides travel services including accommodation reservation, transportation ticketing, packaged tours and corporate travel management. Founded in 1999, it is currently the largest online travel agency in China and one of the largest travel service providers in the world.
Announcing the three-year Memorandum of Understanding on Nov 17, both parties said they will also customise and promote travel products, itineraries and experiences to cater to different types of travellers. These include free and independent travellers, leisure groups and MICE (meetings, incentives, conferences and exhibitions) visitors.
This comes as Trip.com Group recently set up its international headquarters in Singapore, focusing on marketing, sales and research and development. The partnership will “leverage Trip.com Group's fast-growing global network as a leading international online travel services provider, as well as its ability to draw insights on travel behaviour and needs from its large user base”, they said in a joint news release.
STB CEO Keith Tan said : “As Singapore gradually and safely reopens our borders, this partnership will help drive the recovery of Singapore’s tourism sector as consumers look to travel in this new COVID-19 environment. We look forward to safely welcoming visitors back to Singapore, to enjoy our great food, unique culture, beautiful parks and fun experiences.”
This is the latest collaboration announced by STB, as Singapore gradually reopens its borders following restrictions brought about by the COVID-19 pandemic. Last week, STB announced a partnership with the Hong Kong Tourism Board to promote travel between the two destinations, before the first flights begin under the Singapore-Hong Kong travel bubble.The partnership between STB and Trip.com will cover areas such as marketing, data analytics and product and industry development, both parties said. This includes joint marketing campaigns to attract visitors to Singapore, which will focus on markets such as China, Hong Kong, South Korea and Thailand.
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