The South Australian Tourism Commission (SATC) is bringing South Australia into living rooms across the country via a new online platform, SATV. This initiative is because borders and movement are currently restricted around the world and people’s lives are confined to virtual spaces.
SATV features local tourism operators and businesses that have adapted how they operate during COVID-19 restrictions to offer new innovative ways to still purchase experience and enjoy their product or service, from the confines of your home.
Calling the new campaign as a simple but effective way of keeping South Australian tourism businesses top of people’s mind, Premier Steven Marshall said: “These are unprecedented times and they call for innovative solutions to help keep critical industries like tourism afloat.”
SATV will bring specially curated content hosted and guided by AFL Crows’ captain Rory Sloane and his TV presenter wife Bel Sloane. Rory Sloane, an avid traveller through South Australia, enjoys discovering and revisiting the unique places and charismatic people he meets along the way.
In addition, SATV will showcase content from South Australia’s wide range of businesses that champion the destination’s best qualities. From the comfort of the couch, viewers can learn winemaking with the Willy Wonka of viticulture, Chester Osborn, and purchase their wines; cook alongside one of Adelaide’s best chefs and much more.