Singapore looks towards domestic tourism with new campaign

Singapore is launching a S$45 million domestic tourism campaign to persuade its people to look at the island nation with fresh eyes, as it looks to boost the local economy as the Covid-19 pandemic keeps borders closed. The hope is that Singaporeans will inject a fraction of the S$34 billion they spent on international travel in 2018 into the domestic market, according to media reports.

In launching the campaign, Singapore follows the likes of Vietnam, Thailand and Japan among others, who have looked inward in an attempt to resuscitate their tourism industries while global travel remains at a standstill.

Seeing opportunity in the local market contrasting Singaporeans’ expenditure on overseas travel in 2018 with the S$27 billion the country made in tourism receipts in the same year, Singapore looks to capture a slice of what Singaporean’s used to spend overseas, which would significantly boost the local tourism industry.