Philippines' Panagbenga Festival touts Baguio’s tourism resurgence
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Philippines' Panagbenga Festival touts Baguio’s tourism resurgence

News  
03-03-2023
 
Philippines Department of Tourism (DOT) Secretary Christina Garcia Frasco on Sunday 26 February lauded the highly-anticipated return of Baguio City’s Panagbenga Festival.
 
"Without question, the Panagbenga Festival, which started as a community endeavour, has evolved into a now world-class celebration. A major tourism driver in Northern Luzon, Panagbenga reflects a season of blooming. Since its inception in 1996, it has played a significant role in both the local economic and national tourism development of this city and our country,” Secretary Frasco remarked.
 
During her speech, the tourism secretary also laid out plans for the department’s flagship program, the Philippine Experience, “which aims to expose our tourists not only to the tourist destinations but also to the living cultural traditions of our regions.”
 
As of January this year, 57,241 local and foreign visitors had visited Baguio. Baguio folks and guests can enjoy the remaining activities of the Panagbenga Festival, which include the Session Road in Bloom, the landscaping competition and exhibition at the Melvin Jones Football Ground, and the Market Encounter products and food fair at the Burnham Park Lakeside.
 
The month-long festival, with the theme “A Renaissance of Wonder and Beauty” will conclude on March 5 with the closing program and grand fireworks display.
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