As the bridge for the global travel market to China, ITB China is once again offering a first-class event for China’s travel trade community with the ITB China Industry MeetUp (IMU), which will be held both online and offline from 14 - 28 September 2022.
The event started on14 September with the launch of its virtual platform, which will run until 28 September, and features a physical networking event with branded sponsor booths and tables on 21 September at the Kerry Hotel Pudong, Shanghai. The IMU brings together 50 sponsors from over 20 countries and regions promoting selected contents and activities through their event-exclusive mini-sites to buyers from across China, while all onsite and online sessions will be live-streamed and made available on demand for global audiences.
The organizers of the IMU see strong sponsor participation from international destinations such as AlUla, Austria, California, Catalonia, Croatia, Finland, France, Germany, Hawaii, Hiroshima, Ireland, Israel, Los Angeles, New Zealand, Poland, Portugal, Sarawak, Spain, Tahiti, Taipei, the Netherlands, the United Kingdom and Switzerland together with Graubünden, Laax and Zurich.
The event also welcomes hotels and resorts as sponsors. In addition, the IMU event confirms other key travel & tourism organizations and companies as sponsors. The customized sponsor mini-sites enable all event sponsors to promote and highlight selected products, news, events, surveys and market activities to hundreds of Chinese buyers online from all over China, more than half of whom are C-level executives and final decision makers of leading travel agencies, who will actively interact and engage with their contents.
More than 30 online content sessions on six topics will be hosted between 14 to 28 September, offering valuable guidance on maintaining industry competitiveness and develop business in the post-pandemic era.
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