Africa’s Travel Indaba, which is set to take place from May 14 to 16 2024 in Durban, South Africa, has been fully subscribed, according to a senior South African government official.
Tourism minister Patricia de Lille said floor space had been sold out and the event will see an unprecedented participation of 26 African countries exhibiting this year.
The 26 countries exhibiting this year represent a total of 344 products that will be showcased, an increase of 14 % compared to last year’s 301 products.
Burkina Faso, Eritrea, and Guinea are the three new entrants.
In total, this year’s event will see more than 1 030 exhibitors showcasing their products and tourism offerings and more than 890 buyers attending the event from all over the world.
The buyers include inbound tour operators, foreign travel agents, destination marketing companies, online booking agents and airlines.
“Africa’s Travel Indaba provides a platform for African tourism product owners to meet with global buyers. With a record number of participating countries this year, buyers will have a wide variety of products and experiences to engage with,” said De Lille.
“I am confident that Africa's Travel Indaba will continue to be a fertile environment for closing business deals that nurture partnership and drive growth.”
The rest of the African continent remains a key source market for South Africa.
South Africa welcomed 1.3 million tourists from the rest of the African continent in the first two months of 2024, marking a significant 76.0% of all arrivals.
South Africa also received 6.4 million visitors from the rest of the African continent in 2023.
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