Indonesia unveils 2023 brand campaign entitled ‘Powerful Indonesia’
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Indonesia unveils 2023 brand campaign entitled ‘Powerful Indonesia’

News  
01-18-2023
 
The Apurva Kempinski Bali begins 2023 with the launch of ‘Powerful Indonesia‘,  promoting the powerful side of Indonesia. 

This year-long campaign encompasses 12 curated monthly themes, focusing on partnership with people across disciplines, cultural-diversity guest experiences, an empowerment programme with educational institutions, sustainable activations and a development platform for people with disabilities.

Spectacular cross-over collaborations with highly acclaimed profiles will be showcased and bring ‘Powerful Indonesia’ to life. Highlights include an art and craftsmanship initiative with Dr Oei Hong Djien, Raul Renanda and Stephane Sensey; a sustainability movement with Dr Lawrence Blair, Ari Bayu Aji, Gus Agung Gunarthawa and Helianti Hilman; and a musical programme with Raul Renanda, Aksan Sjuman, Anom Darsana and Astrid Sulaiman.

Throughout 2022, this majestic resort brought guests on a wonderful journey of cultural and artistic exploration and celebration of the rich cultural diversity, heritage and philosophy of Indonesia’s seven main regions: Sumatra, Java, Nusa Tenggara, Kalimantan, Sulawesi, Maluku and Papua. 

These will remain a part of the guest experiences throughout the resort, which portray mystical stories from those regions, their holistic treatments, culinary diversity, craftsmanship and traditional games.
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