Emirates has signed a Memorandum of Understanding with the Ministry of Foreign Affairs of Bahamas to promote tourism to the Caribbean archipelago.
The airline and Bahamas’ Ministry of Tourism will work on joint initiatives designed to boost visitor traffic into the islands from key markets across Emirates’ network.
Spread across 16 major islands, Bahamas boasts more than 100,000 sq. miles of the world’s clearest ocean. Its coveted beaches and pristine shorelines make Bahamas one of the most popular tourism destinations in the Caribbean, offering a rich mix of leisure and cultural activities for visitors.
Under the MOU, both parties will partner on joint promotional campaigns to benefit the airline and boost tourist arrivals into Bahamas, by showcasing the destination’s appeal to visitors and holiday-makers.The agreement will see also marketing activities, including media and trade familiarization trips in Q1 2023, and the development of tailor-made tour packages, through Emirates Holidays.
Both parties have also agreed to explore opportunities to collaborate on joint advertising campaigns to promote the West Indies destination.
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