Sydney has been named as the host for the Australian Physiotherapy Association’s (APA) national conference Physiotherapy 2023, taking BESydney’s bid wins for the city to 10 years to date, as the confidence to meet increases and businesses confirm their in-person meetings, as per a media report.
Whilst the global tourism market continues to navigate the impacts of COVID-19, BESydney has continued to secure events for the city, with these 10 events set to attract 14,450 delegates and generate an estimated $46m in direct expenditure to the NSW economy. The national APA conference alone is expected to attract 1,800 delegates over three days in October 2023 at the ICC Sydney, with an estimated direct expenditure of $4.8 million.
NSW Minister for Jobs, Investment, Tourism and Western Sydney, Stuart Ayres said: “We’ve placed a strong focus on kickstarting the NSW business events sector and I’m pleased to see Sydney continue to perform on the local and global stage in securing these key meetings.”
BESydney CEO Lyn Lewis-Smith said this was a highly pleasing result and another indication of the increasing need and confidence to meet in person: “We’re thrilled to see Sydney continuing to win business events both locally and overseas and business visitors’ growing confidence to choose Sydney for their next meeting. Business leaders know there is a need to bring their people back together in-person, to reconnect and collaborate, and we are seeing the momentum in those meetings now being confirmed.”
“Sydney’s strong fundamentals as an iconic destination and centre for innovation and commerce make our city a popular choice year on year. We can’t wait to welcome more business visitors back here to connect people, knowledge and ideas and for business events to continue their role in the city and state’s economic recovery and growth,” said Ms Lewis-Smith.
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