Trip.com Group, a leading one-stop travel service provider, and Saudi Tourism Authority have signed a Memorandum of Understanding to promote Saudi Arabia as a tourism destination.
The MOU was signed by Trip.com Group’s Chief Executive Officer Jane Sun and Mr Fahd Hamidaddin, Chief Executive Officer of the Saudi Tourism Authority, in Beijing, China.
As part of the collaboration, both parties will launch a series of joint marketing campaigns in several markets to drive awareness and attract tourists to the Kingdom, through global platforms, such as Trip.com, Ctrip, and Travix. These markets include Australia, China, Germany, Indonesia, Japan, Malaysia, Singapore, South Korea and the United Kingdom, among others.
Mr Fahd Hamidaddin, commented at the MOU signing ceremony, “With Trip.com Group’s market capability and advanced technology, I believe the partnership will encourage and entice more visitors worldwide to Saudi Arabia, and further enhance recovery in the global tourism sector.”
Ms Sun said, “We are excited to embark on this collaboration which will strengthen the tourism sector. Demand for international travel continues to grow, and the signing of this strategic MOU comes at an opportune time for both parties. Trip.com Group will leverage its marketing capabilities to showcase and promote the beauty and diverse range of experiences in Saudi Arabia, and strengthen the Kingdom’s positioning as a destination of choice.”
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