ITB Asia 2023 has returned for its 16th edition occupying two full floors of the Sands Expo & Convention Centre! Proving that it is the largest travel trade show in the continent, ITB Asia kicked off with over 1,838 international exhibitors, a 35% increase in new exhibitors, a 38% increase in MICE, and more than 200% growth in travel technology. Over 1,300 global top-tier buyers, and over a hundred conference speakers.
From October 25-27, ITB Asia 2023 promises networking opportunities with international exhibitors with insightful conference sessions. Guest of Honour Alvin Tan, Minister of State, Ministry of Trade and Industry, Singapore, opened the show together with Melissa Ow, Chief Executive, Singapore Tourism Board and David Ruetz, Senior Vice President, Messe Berlin, who inaugurated the show.
“I am delighted about the noticeable rise in the number of international exhibitors. The ITB global brand family is making a strong case in 2023 as the travel industry resurges. Coming back to the live format in 2022, ITB Asia has established itself as a trendsetter for the entire branch. As the world keeps changing at an unprecedented pace, we expect it to become the cradle for the industry’s cutting-edge trends, the cultivating space of free idea exchange and sustainable co-operations,” says Mr Ruetz.
The bill received proposals from regions, the Presidential Administration, the Security Council, federal agencies, public organizations, and nearly 1,500 citizen appeals.
The forum, which brought together experts from a wide range of industries, hosted approximately 50 business events across three thematic areas: economics and investment, architecture and integrated territorial development, and tourism and hospitality.
This collaboration reflects a broader shift toward discovery-led destination development, bringing together Klook's data and digital infrastructure with OCTB's on-the-ground expertise to shape how travelers experience Osaka beyond its city center.
France has once again cemented its position as the world’s most visited destination, welcoming 102 million international tourists in 2025 – up from 100 million in 2024 – while posting a sharp 9% jump in tourism revenues.
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