Tourism Authority of Thailand (TAT) and Designated Area for Sustainable Tourism Administration (DASTA) are among the 25 organisations and individuals to receive the prestigious 2022 PATA Grand and Gold Awards, as announced by the Pacific Asia Travel Association (PATA)
TAT won a Gold Award for Digital Marketing Campaign for its KhaoThaiContest. According to PATA’s announcement, “The KhaoThaiContest was held thrice, Twice in the year 2020 in the month of May and June, and once in 2021 in the month of April.
The theme of the contest was guessing the Thai Cuisine by the community posted on social media platforms and the lucky winners were awarded Thai food from one of the best Thai restaurants in Mumbai (Seefah restaurant). The contest was a huge success keeping the audience engaged and educated about Thai food amidst the lockdown.”
Another Gold Award for Thailand was presented to DASTA in the Heritage category for its “Rejuvenating Ban Khok Mueang’s Heritage through a Sustainable Practice of Community-based Tourism” project.
According to PATA’s announcement, “Ban Khok Mueang is a small village situated in Prakhon Chai District, Buri Ram Province, one of the provinces in the Lower Northeast of Thailand. Given that the village is located on the high plains nearby the two extinct volcanoes; namely, Phanom Rung Volcano and Plai But Volcano, and was part of the formerly prosperous ancient Khmer civilization, the village is, respectively, bestowed with nutrient-rich volcanic soil and valuable architectural ruins of a Khmer-Hindu sanctuary, inheriting the abundance of natural and cultural heritage from the past.
The Pacific Asia Travel Association (PATA) promotes responsible development of the Asia-Pacific travel and tourism industry, and the annual PATA Grand and Gold Awards, sponsored by the Macao Government Tourism Office, were established with the aim of recognising exceptional achievement in a range of media to promote the travel industry in the Asia-Pacific region.
The 2022 PATA Grand and Gold Awards recognise the achievements of 25 separate organisations and individuals and the awards ceremony was presented during the Virtual Awards Ceremony held on Friday, 7 October, 2022.
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