The Tourism Authority of Thailand (TAT) and Huawei Technologies (Thailand) Co., Ltd. today signed a “Digital Transformation and Innovation Development for Smart Tourism” memorandum of understanding (MOU) aimed at promoting the Thai tourism industry through advanced technologies, including 5G, Cloud, AI and AR/VR to develop a smart digital tourism platform and a new tourism ecosystem.
The “Digital Transformation and Innovation Development for Smart Tourism” MOU between TAT and Huawei will cover a one-year period from the signing date. The agreement will place emphasis on increasing the capabilities and elevating the tourism industry with innovative technologies and promoting strategic markets – both in the domestic and Chinese tourism markets.
The MOU is aimed at creating a digital alliance network that enables skill and expertise exchanges to help elevate technology and innovation for the tourism industry. The cooperation also supports technological developments; such as, 5G, Cloud, AI and AR/VR for tourism, which will drive digital transformation across the tourism industry.
TAT and Huawei have made a joint effort to bring 5G innovative technologies to stimulate Thai tourism through live broadcasting by highlighting stunning viewpoints at Thailand’s tourist attractions in real time on HUAWEI’s 5G network via TAT’s online media channels, including the ‘Amazing Thailand’ YouTube channel and ‘Amazing Thailand’ application, as well as through various online channels of strategic partners.
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