Southeast Asians are showing eagerness to travel again

The latest GrabAds report shows the region’s increased appetite for travel, presenting more opportunities for travel and tourism brands to tap the next generation of travellers.
 
GrabAds, the advertising arm of Southeast Asian (SEA) Grab, has released its latest SEA Travel Insights 2023 report, showing that intent to travel remains strong. Of those surveyed,  72% of Grab users plan to travel abroad at least once in the next 12 months, jumping from just 39% when borders reopened in 2022.
 
This  indicates the travel intent has climbed by 84% in just one year. With the steady acceleration of travel demand,  brands should take this as an opportunity to switch gears from short-term “revenge travel” campaigns to planning long-term repeat-customer strategies.
 
The report reveals additional insights into travel preferences, habits, and behaviours across the region.