The Singapore Tourism Board (STB) has unveiled a robust performance in the tourism sector for 2023 with international visitor arrivals reaching 13.6 million, accounting for around 71% of the 2019 figures, in line with STB’s initial project of between 12.0 and 14.0 million visitors. Meanwhile, tourism receipts are projected to range between S$24.5 and S$26 billion, outstripping the earlier forecast of S$18 to S$21 billion.
In 2023, Singapore welcomed 13.6 million visitor arrivals and saw almost S$26 billion in tourism receipts. The Singapore Tourism Board projects 15 to 16 million international visitor arrivals in 2024.
The 'Made in Singapore' global marketing campaign, launched in September 2023, aimed to capture the minds of travellers, emphasising Singapore's ability to transform everyday moments into extraordinary experiences.
Strategic partnerships with leading companies and influencers, including collaborations with Warner Music Singapore and a foray into the popular online game platform Roblox with Singapore Wanderland.
The tourism workforce recovered to 88% of 2019 levels, and initiatives like the Career Conversion Programme and Tourism Careers Campaign continue to support the industry.
The bill received proposals from regions, the Presidential Administration, the Security Council, federal agencies, public organizations, and nearly 1,500 citizen appeals.
The forum, which brought together experts from a wide range of industries, hosted approximately 50 business events across three thematic areas: economics and investment, architecture and integrated territorial development, and tourism and hospitality.
This collaboration reflects a broader shift toward discovery-led destination development, bringing together Klook's data and digital infrastructure with OCTB's on-the-ground expertise to shape how travelers experience Osaka beyond its city center.
France has once again cemented its position as the world’s most visited destination, welcoming 102 million international tourists in 2025 – up from 100 million in 2024 – while posting a sharp 9% jump in tourism revenues.
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