ITB China, the highly anticipated marketplace for China's travel industry, has reached full capacity of exhibition space reserved for the upcoming event, organiser, Messe Berlin (Shanghai), said. The event will return for a live show from September 12 to 14.
With an impressive line-up of exhibitors representing all travel trade segments, the three-day B2B show promises to reconnect global travel suppliers with the resurgent Chinese market. The international participation and strong demand from industry players provide a positive outlook for the show, said the organisers.
Under this year’s slogan “Crossing Barriers • Connecting Markets”, ITB China will play a pivotal role in reconnecting global travel suppliers with the resurgent Chinese market, by offering abundant business opportunities through face-to-face meetings onsite and the latest interpretation of the travel trends in China. Media and visitor registration is now open at: reg.itb-china.com
The exhibition showcases a wide range of global destinations, including national and regional tourism organisations from Aragón, Andalucía, Berlin, California, Catalonia, Chile, Croatia, Czech Republic, Finland, Hungary, France, Galicia, Germany, Israel, Italy, Los Angeles, Madrid, Malta, Malaysia, New Zealand, Montenegro, Netherlands, Poland, Portugal, Scandinavian Tourist Board (Denmark & Norway) Serbia, Spain, Switzerland, Tahiti and Turkey.
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