As 2023 draws to a close, Indonesia is preparing for a landmark year in 2024, with tourism at the forefront of its economic agenda. The Ministry of Tourism and Creative Economy, led by Minister Sandiaga Uno, is setting ambitious targets to elevate Indonesia’s status as a premier global destination, particularly emphasizing Bali’s role. Indonesia sets a lofty 2024 tourism target of 14 million visitors, with Bali as the centerpiece, emphasizing green tourism and culinary attractions to boost its global travel appeal.
The Crown Jewel of Indonesian Tourism
Bali, Indonesia’s most popular vacation spot, continues to surpass tourism expectations. In 2023, Bali aimed to welcome 4.5 million international tourists, a goal nearly achieved by October, signaling a robust recovery post-COVID-19. The island’s impressive performance, including welcoming over one million tourists during the 2022 Christmas and New Year period, positions it as a pivotal player in Indonesia’s 2024 tourism strategy.
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