Immersive tourism has become a new hot topic in China’s cultural and tourism industry, gaining popularity among the country’s consumers. In addition to the creative idea of ancient passports, many tourist attractions in China make good use of their unique architectural, industrial, and cultural resources to provide immersive tourism experiences for consumers.
An ancient town in southwest China’s Chongqing Municipality provides screenplay scripts for visitors before their vacation. After dressing in costumes, visitors begin their travel based on the scripts as if they were ancient people who lived in the old town.
Immersive tourism is also popular in Xi’an, a city with over 3,100 years of history, and served as the capital for 13 dynasties in Chinese history in northwest China’s Shaanxi Province. At Huaqing Palace, one of the cultural landmarks in Xi’an, tourists can wear special costumes and have an immersive experience of a day in the Tang Dynasty.
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