Leveraging the extensive network and influential power of the business leaders in Hong Kong, the Hong Kong Tourism Board (HKTB) introduced the Hong Kong Convention Ambassador (HKCA) programme back in 2020.
Since then, industry leaders have led some 40 events to Hong Kong. This year the HKTB appointed 140 industry leaders from Hong Kong and Mainland China, which marks the HKCA programme expansion to Mainland China for the very first time.
Mr Kenneth Wong said “The formulation of the ambassador programme gives Hong Kong an edge in securing world-class conventions. We are very grateful for the support from local leaders, as well as our mainland counterparts. With close collaboration, we can showcase Hong Kong’s unique role as a super-connector and a MICE hub of the GBA to capture boundless opportunities for business events.”
With HKTB’s continuous strategic bidding efforts and the well-developed and growing alliance of HKCA, Hong Kong is set to attract more world-class conventions, making it the first choice as the place to meet.
The bill received proposals from regions, the Presidential Administration, the Security Council, federal agencies, public organizations, and nearly 1,500 citizen appeals.
The forum, which brought together experts from a wide range of industries, hosted approximately 50 business events across three thematic areas: economics and investment, architecture and integrated territorial development, and tourism and hospitality.
This collaboration reflects a broader shift toward discovery-led destination development, bringing together Klook's data and digital infrastructure with OCTB's on-the-ground expertise to shape how travelers experience Osaka beyond its city center.
France has once again cemented its position as the world’s most visited destination, welcoming 102 million international tourists in 2025 – up from 100 million in 2024 – while posting a sharp 9% jump in tourism revenues.
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