Chinese museum visits surge in popularity this summer

The surge in 'museum fever' can be attributed to various factors, including the public's increasing enthusiasm for traditional Chinese art and culture. Tourists were seen queuing for long hours in front of museums and obtaining entrance tickets became more challenging.

The Henan Museum received more than 12,000 visitors this summer, nearly double that of the same period in 2019, while the Hangzhou Museum recorded 12,800 visitors on July 16, setting a new daily attendance record. In response to the growing demand, 46 museums in Beijing canceled their customary Monday closures and remained open daily until August 31. 

According to Xinhua News Agency, the surge in 'museum fever' can be attributed to various factors, including the public’s increasing enthusiasm for traditional Chinese culture, the flourishing market for youth educational tours and summer camps, as well as the continuous innovation of museums.