Fliggy, Alibaba Group’s online travel platform serving Chinese consumers, saw a surge in demand across various categories of outbound international travel-related products.
The number of outbound and inbound flight bookings by Chinese consumers on Fliggy had increased more than 4.5 times year-on-year in the first two months of 2023. The platform also noted a 190% year-on-year increase in orders for outbound tour products, including overseas local rides, scenic spot tickets, and online visa processing services during the same period.
Fliggy has been preparing for the revival of outbound travel demand during the pandemic. Shi mentioned that the company has been active in building Chinese tourists’ awareness and positive mindshare toward outbound destinations over the past three years.
To meet Chinese users’ growing appetite for travelling abroad in response to the recently relaxed travel restrictions, Fliggy launched a month-long promotion for outbound travel in late February, during which over 130,000 products such as flight ticket packages, pre-sale hotels and resorts, theme parks tickets and island vacation tours were sold in the first week.
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