Agoda has announced a strategic partnership with the Tourism Authority of Thailand (TAT), aimed at revitalizing the tourism economy and promoting sustainable tourism initiatives. This collaboration is another milestone in the longstanding partnership between the organizations geared to attract even more tourists to Thailand.
Under this partnership, Agoda and TAT will embark on various initiatives to encourage domestic travel and showcase the diverse beauty of Thailand. The ‘Grand Discovery Thailand’ campaign, with its focus on promoting tourism to secondary cities and provinces, will catalyze this collaboration.
Mr Nithee Seeprae, Deputy Governor for Digitalisation, Research and Development, Tourism Authority of Thailand said, “We are thrilled to join hands with Agoda for its technological prowess, to promote the wonders of Thailand and create memorable experiences for travellers. Through this partnership, we aim to highlight the cultural richness and natural splendour of our secondary and primary cities, while driving economic growth and sustainable tourism practices.”
Damien Pfirsch, Chief Commercial Officer of Agoda, added, “We are delighted to partner with the Tourism Authority of Thailand (TAT) on various initiatives to boost domestic travel and support the tourism industry. Thailand is one of our most exciting markets, as well as being home to our major operations centre, so we are proud to be able to help travellers to explore and experience all the beauty and diversity in the secondary and primary cities.”
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