Accor, the world-leading hospitality group, in partnership with Trip.com Group, a leading global travel service provider, and international management consulting firm McKinsey & Company, published a new educational whitepaper that examines the environmental impact of China’s tourism sector, analyses Chinese travellers’ sentiment towards sustainability and ultimately sets out actions key stakeholders in China’s tourism sector need to take to foster sustainable travel.
The pioneering survey identifies a series of sustainable changes that ought to be made, from everyday to systemic, which can support the travel and hospitality of tomorrow with the intention of becoming an informative industry reference tool for change.
The report, entitled “The path toward eco-friendly travel in China”, proposes that by adopting collaborative measures across the industry value chain, from guests to major global providers, China’s tourism sector could move toward a more sustainable future.
The whitepaper sets out a series of suggestions for the hospitality industry to support the Chinese traveller in their understanding of sustainable travel, inspire behavioural change and ultimately support the sector’s journey towards a net positive model, one which gives more than it takes.
The report concludes as a call to action for the hospitality industry to work together hand in hand to achieve sustainable transformation in China. This collaborative project is a starting point for this collective mindset, as a resource that guests and industry players alike can use in a united effort for positive change.
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