The tech giant Xiaomi has entered into a collaboration agreement with the World Wildlife Fund (WWF) to support a grant competition for Russian reserves and national parks.
As part of the agreement, the company intends to donate to the fund 1,000 rubles from each sold Mi 10T series smartphone purchased in the stores of priority partners from February 21 to March 21, 2021, cnews.ru reports.
“This year, our most important environmental initiative in Russia was cooperation with WWF. Our company has become a partner of the traditional Contest of grants for reserves and national parks - the winners in some nominations of the competition will receive grants from Xiaomi. I hope that our participation in the program will make a significant contribution to the preservation of the beauty of Russian nature and rare animals that live in the country. I want to encourage our users and fans to actively and regularly support WWF Russia, as we do. Together we can make the world around us even better, ” Yu Man, the head of Xiaomi in Russia and the CIS, was quoted as saying.
Irina Vorobyova, Director of Corporate Partners and Supporters, also said that WWF is pleased to work with Xiaomi to preserve «Russia’s unique wilderness».
The main goal of the competition is to support important projects in various areas of activity of specially protected natural areas (SPNA) in Russia.
This year the competition is held under the title "Gifts to Nature».
The results of the competition will be announced on March 26, 2021. The funds are reportedly going to support specially protected areas in the following nominations (PAs): innovative approaches to the conservation of rare animal species, conservation of rare animal species, conservation of key ecosystems and habitats, environmental education and ecotourism, adaptation to climate change. The winning PAs will receive funds for the implementation of the projects in the first ten days of April 2021.
The competition, organized by WWF Russia, has been held since 1999.
55 reserves and national parks have become winners of the competition in different years, and each time about 60 protected areas apply for the competition.