The World Travel & Tourism Council’s (WTTC) 2023 Economic Impact Research (EIR) shows that China’s Travel & Tourism sector’s GDP contribution is forecast to grow more than 150% this year. The industry is set to contribute CNY 9.9TN to the economy this year, edging closer to the 2019 pre-pandemic high of CNY 12.27TN.
Despite the effects of the pandemic spanning into 2022 in China, WTTC is forecasting the sector to create almost 11.5MN jobs this year, recovering one in two of the jobs lost to reach 74.7MN. This means around one in 10 workers in China, are directly or indirectly employed in the Travel & Tourism sector.
International visitor spend in China is forecast to grow more than 50% this year to reach more than CNY 306BN. Although this is positive growth, it is still almost 70% below the 2019 peak.
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