The Việt Nam National Administration of Tourism (Ministry of Culture, Sports and Tourism) reports that in January 2024, the number of international visitors to Việt Nam exceeded 1.5 million, a 10.3 per cent increase compared to the previous month and a remarkable 73.6 per cent increase compared to the same period in 2023.
This surge is the highest since Việt Nam reopened for tourism in March 2022, equivalent to the figure of January 2019, before the COVID-19 pandemic. It is indeed an encouraging signal for Việt Nam’s tourism industry, providing motivation and confidence to achieve the goal of welcoming 17-18 million international visitors in 2024, serving 110 million domestic visitors (including approximately 72.5 million overnight stays). The total revenue from tourism is estimated to reach around VNĐ840 trillion (US$34.4 billion).
According to the Việt Nam National Administration of Tourism, South Korea continues to be the largest source market in January 2024, accounting for 27.6 per cent of the total. China ranks second, followed by Taiwan (China). Meanwhile, the United Kingdom, France, Germany and Russia are the largest European markets for Việt Nam.
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The Agency for Strategic Initiatives (ASI), with the support of the Ministry of Economic Development of the Russian Federation, the Roscongress Foundation, the International Exhibition-Forum "Russia", the Russian Union of Tourism Industry, the Committee for Tourism Development of the City of Moscow and the B1 Group of Companies, presented the results of a study of the domestic tourism market in Russia at the IV Russian Tourism Forum "Travel!"
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