Results of the Domestic Tourism Market Research in Russia Presented at the IV Russian Tourism Forum "Travel!"

Results of the Domestic Tourism Market Research in Russia Presented at the IV Russian Tourism Forum "Travel!"


The Agency for Strategic Initiatives (ASI), with the support of the Ministry of Economic Development of the Russian Federation, the Roscongress Foundation, the International Exhibition-Forum "Russia", the Russian Union of Tourism Industry, the Committee for Tourism Development of the City of Moscow and the B1 Group of Companies, presented the results of a study of the domestic tourism market in Russia at the IV Russian Tourism Forum "Travel!".

Key findings of the study:

  • Interest in domestic tourism in Russia is growing: 77% of respondents noted that they enjoyed traveling around Russia last year and continue to do so now. 66% of respondents plan to spend their vacations in Russia this year. The most attractive tourist destinations according to the respondents are the Caucasus (47% of respondents), the Far East (38%), Crimea (36%), the Russian North, Karelia, Siberia and the Arctic.
  • The tourism business is adapting to new demands: 55% of the surveyed entrepreneurs in the tourism sector plan to preserve the format of their work, and another 31% are thinking about expanding their business. 19% of respondents reported that their revenue and the number of customers increased as a result of using the support programs introduced by the government.

The presentation of the research results took place within the framework of the business program of the "Travel!" forum, where experts discussed topical issues of the development of domestic tourism in Russia, such as:

  • State support measures for domestic tourism: forum participants highly appreciated the state's efforts to develop domestic tourism, but noted the need to further improve the system of support for the industry.
  • Experts also noted the growing popularity of such areas as ecotourism, gastronomic tourism, event tourism, as well as individual travel.
  • The experts emphasized the role of digital technologies in the development of domestic tourism: the forum participants stressed the importance of using digital technologies to promote tourist products and services, as well as to improve the quality of service for tourists.

The "Travel!" forum has become one of the main events of the year in the tourism industry and has demonstrated the great potential of domestic tourism in Russia.

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