Led by the Batanes Tourism and Hospitality Monitoring Centre (BTHMC), in collaboration with the province and its local stakeholders, this observatory is committed to supporting the sustainable development of tourism based on evidence and a participatory approach. The observatory joins UNWTO’s growing international network of observatories, all of which are dedicated to creating inclusive and healthy spaces for both visitors and host communities while promoting the responsible management of tourism.
Through a participatory process, the Observatory has gained detailed insights into the key sustainability issues identified by the indigenous Ivatans and will continue to expand its measurement focus towards environmental and social areas in line with the INSTO Framework. This approach will help the Batanes Islands in managing tourism development responsibly and sustainably, by taking a holistic view and developing adequate, innovative strategies.
UNWTO Secretary-General Zurab Pololikashvili said: “For any destination, measurement is important as it provides a better understanding of where a destination stands and where it wants to go. We are very pleased to welcome the Batanes Observatory as a new member of the INSTO network.”
Ms Marilou Cayco, Governor of Batanes, noted: “We are honoured to become the first member in the International Network of Observatories in the Philippines. Being part of this network will allow us to better assess the impact of the growing tourism sector in the Batanes Islands and provide us with the relevant evidence to inform future policies and decisions to ensure that tourism is sustainable and resilient”.
Batanes is the northernmost province of the Philippines, located around 160km north of the mainland. An archipelago of ten islands, of which the three largest are inhabited, its capital is Basco and the province is home to the indigenous Ivatan people. The islands are also home to some unique plants and endemic animals and serve as a sanctuary for migratory birds.
The bill received proposals from regions, the Presidential Administration, the Security Council, federal agencies, public organizations, and nearly 1,500 citizen appeals.
The forum, which brought together experts from a wide range of industries, hosted approximately 50 business events across three thematic areas: economics and investment, architecture and integrated territorial development, and tourism and hospitality.
This collaboration reflects a broader shift toward discovery-led destination development, bringing together Klook's data and digital infrastructure with OCTB's on-the-ground expertise to shape how travelers experience Osaka beyond its city center.
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