Uganda's tourism ministry is working with the Uganda Tourism Board (UTB) as well as other government ministries and the private sector to launch and host the 6th edition of Pearl of Africa Tourism Expo (POATE).
POATE is a business-to-business and business to consumer meeting of players in the tourism value chain such as tour and travel agencies, hosted buyers, hoteliers, airlines for purposes of doing business.
The event will run from April 27 to 29 under the theme: "Restarting Tourism for Regional Economic Development."
Simba group of companies chief executive Patrick Bitature said in an opinion editorial that POATE 2021 is going to be different from all the previous conferences.
"For the first time, the event will be hosted virtually, eliminating previous physical and space limitations that put a cap on the numbers of participants," he opined.
"Perhaps even more importantly, a virtual POATE is in line with the current reality that is digital tourism - where more and more clients are relying on digital platforms such as Facebook, Twitter, TripAdvisor, Booking.com etc., to make both travel decisions and close a sale.
"The faster the Ugandan tourism industry wakes up to this reality the faster it will be for our recovery."
Blogs
