Tourism Malaysia’s participation in the recent 10th Vietnam International Travel Mart (VITM) Da Nang 2022, from 9 to 11 December 2022, ended with a bang with The Most Attractive Booth awarded at the closing ceremony.
Organised by the Vietnam Society of Travel Agents (VISTA), the event was attended by more than 165 international buyers, 12,000 public visitors, and 65 media partners, with over 10,000 tour packagers and low-cost air tickets offered to the visitors.
Vietnam has been one of Malaysia’s primary markets and contributes significantly to the annual tourist arrivals to Malaysia. In 2019, the number of tourist arrivals from Vietnam was 400,346 with an increase of 6.6% in comparison to 2018 which was 375,578. The increase in tourist arrivals from Vietnam to Malaysia in 2019 contributed RM 1.5 billion to Malaysia’s tourist receipts.
Participants discussed the boundary between nature and ecotourism, whether mass visits to unique areas can remain safe, the responsibilities of investors, and how to prepare tourists for visiting specially protected natural areas.
The head of state expressed confidence that the Forum will be held at a high level, and that its results will contribute to the development of tourism in Russia and the expansion of humanitarian and business ties.
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