Tourism Malaysia’s efforts to publicize its comprehensive promotional activities continue to the Middle Eastern region. The Honourable Khairul Firdaus Akbar Khan, Deputy Minister of Tourism, Arts & Culture Malaysia, led the Malaysian delegation to participate once again in the Arabian Travel Market (ATM) in Dubai from 1st to 4th May 2023 at Dubai World Trade Centre (DWTC).
The four-day ATM offers Malaysia an excellent platform to market and promote the latest attractions and destinations for shopping, family fun, eco-adventure, honeymoon, luxury holidays, and safe travel destinations. ATM 2023 also marks the 29th anniversary of Malaysia’s participation in this prestigious event, which is a strong testimony to the country’s support of the event and its commitment to attracting more Middle Eastern tourists to Malaysia.
The mission aims to reinstate and enhance the commitment to establishing good tourism cooperation, engaging in future collaborations, and cooperation with the travel and tourism industry in the region. Honourable Khairul Firdaus said during the launch, “In line with Visit Malaysia in 2025, Tourism Malaysia will strive to attract more tourists from the Middle East to Malaysia. We are confident that we will achieve our target to put Malaysia as the top destination for Muslim travellers”.
Throughout the event, the Malaysian delegation meets up with the top management of a few Middle Eastern airlines such as Qatar Airways, Emirates, Etihad Airways, Saudia Airlines, Air Arabia, Oman Air and Salam Air to discuss future collaborations, besides having several interviews with the local media.
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