To promote Malaysia to Vietnam citizens 'Tourism Malaysia' participated in Nguyen Hu Flower Street Festival in Ho Chi Minh City, Vietnam from 19–26 January 2023.
During the 8-day event, Tourism Malaysia took the advantage of featuring Malaysia’s parks and gardens as one of the tourist attractions for Vietnamese to visit. Malaysia’s national flower – Bunga Raya or Hibiscus, which represents unity in the multicultural country of Malaysia, was the highlight of the decoration to extend our joyous congratulatory messages for the New Year 2023 and the 50th Anniversary of Malaysia and Vietnam diplomatic ties.
“In 2019, before the pandemic, we welcomed 400,346 tourist arrivals from Vietnam, while for 2022, about 173,763 Vietnam tourists visited Malaysia. This year, we intend to achieve the arrival target of 15.6 million international tourists with MYR47.6 billion in tourism receipts. Out of that, we are optimistic more than 234,000 tourist arrivals from the Vietnam market. We do hope this market will continue to play the important role in achieving this number,” said Dato’ Zainuddin Abdul Wahab, Director General of Tourism Malaysia.
The bill received proposals from regions, the Presidential Administration, the Security Council, federal agencies, public organizations, and nearly 1,500 citizen appeals.
The forum, which brought together experts from a wide range of industries, hosted approximately 50 business events across three thematic areas: economics and investment, architecture and integrated territorial development, and tourism and hospitality.
This collaboration reflects a broader shift toward discovery-led destination development, bringing together Klook's data and digital infrastructure with OCTB's on-the-ground expertise to shape how travelers experience Osaka beyond its city center.
France has once again cemented its position as the world’s most visited destination, welcoming 102 million international tourists in 2025 – up from 100 million in 2024 – while posting a sharp 9% jump in tourism revenues.
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