Through its agency, Tourism Malaysia, the Ministry of Tourism, Arts and Culture Malaysia (MOTAC) have embarked on their first sales mission and roadshow to major cities in China from 29 March to 15 April 2023. The sales mission takes place in Beijing, Chongqing, and Guangxi, while the roadshow begins in Guangzhou, followed by Beijing, Shanghai and Xiamen.
The main objective of this mission is to strengthen marketing efforts and raise Malaysia’s profile for China Market after the reopening of the China market beginning on 6 February 2023 and also to highlight Malaysia’s projection in organising Visit Malaysia 2025. For the year 2023, Malaysia is targeting 16.1 million international tourist arrivals with RM49.2 billion in tourism receipts.
This year, Tourism Malaysia through its Beijing, Shanghai and Guangzhou offices will intensify promotions alongside with travel agents and airlines. Malaysia is optimistic that more flight frequency will boost connectivity between China and Malaysia. At present, there are 81 flights per week from China to Malaysia via Malaysia Airlines, AirAsia, Cathay Pacific, China Southern Airlines, Shenzen Airlines, Xiamen Airlines and Malindo Air.
The bill received proposals from regions, the Presidential Administration, the Security Council, federal agencies, public organizations, and nearly 1,500 citizen appeals.
The forum, which brought together experts from a wide range of industries, hosted approximately 50 business events across three thematic areas: economics and investment, architecture and integrated territorial development, and tourism and hospitality.
This collaboration reflects a broader shift toward discovery-led destination development, bringing together Klook's data and digital infrastructure with OCTB's on-the-ground expertise to shape how travelers experience Osaka beyond its city center.
France has once again cemented its position as the world’s most visited destination, welcoming 102 million international tourists in 2025 – up from 100 million in 2024 – while posting a sharp 9% jump in tourism revenues.
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