Tourism Malaysia kicks off its 2023 sales mission to China

Through its agency, Tourism Malaysia, the Ministry of Tourism, Arts and Culture Malaysia (MOTAC) have embarked on their first sales mission and roadshow to major cities in China from 29 March to 15 April 2023. The sales mission takes place in Beijing, Chongqing, and Guangxi, while the roadshow begins in Guangzhou, followed by Beijing, Shanghai and Xiamen.
 
The main objective of this mission is to strengthen marketing efforts and raise Malaysia’s profile for China Market after the reopening of the China market beginning on 6 February 2023 and also to highlight Malaysia’s projection in organising Visit Malaysia 2025. For the year 2023, Malaysia is targeting 16.1 million international tourist arrivals with RM49.2 billion in tourism receipts.
 
This year, Tourism Malaysia through its Beijing, Shanghai and Guangzhou offices will intensify promotions alongside with travel agents and airlines. Malaysia is optimistic that more flight frequency will boost connectivity between China and Malaysia. At present, there are 81 flights per week from China to Malaysia via Malaysia Airlines, AirAsia, Cathay Pacific, China Southern Airlines, Shenzen Airlines, Xiamen Airlines and Malindo Air.