Tourism Fiji, Fiji Airways and Trip.com Group, a leading global travel service provider, signed a three-year strategic Memorandum of Understanding (MOU) focusing on cooperating on the promotion of outbound tourism to Fiji and the development of its exposure in the Greater China market and promote the ‘Where Happiness Comes Naturally’ Fiji travel.
The MOU was signed at Trip.com Group’s headquarters in Shanghai. The Ceremony was attended by Brent Hill, Chief Executive Officer of Tourism Fiji, Christina Templin, Head of Global Marketing of Fiji Airways and Edison Chen, VP, Destination Marketing & Strategy, International Public Relations of Trip.com Group.
This cooperation aims to support and stimulate tourism recovery of the destination and encourage Chinese travellers to visit Fiji as China announced the resumption of outbound tourism in January. Over the next three years, the parties will collaborate on travel marketing initiatives, product expansion and leverage data insights, to fully optimise the travel experience for tourists in Fiji.
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