Tourism Australia to roll out ‘Aussie Specialist Program 2.0’ in Q1

Tourism Australia to roll out ‘Aussie Specialist Program 2.0’ in Q1

Source: Pixabay

Tourism Australia will roll out the Aussie Specialist Program 2.0 in the first quarter of the financial year, which starts in July, according to media reports.

The tourism board also intends to organise a global ASP summit to recognise the efforts undertaken by the Aussie Specialist agents across the country. The global ASP summit will be held in the second quarter of the new financial year, sometime between September and October 2021.

According to Nishant Kashikar, Country Manager (Gulf and India), Tourism Australia, the Trade Resource Hub is a repository of all the brand assets that Tourism Australia has developed to promote the destination. 

The tourism board now gives access to Indian travel agents to use this material to promote Australia to their high-value travellers and use it among their customer database to inspire them to think about travelling to Australia as soon as the borders open. Despite all that we have been going through, Kashikar is confident that the mid to long term potential offered by India remains high.

Online training and online webinars have got all the eight tourism organisations from Australia under one roof, along with the Signature Experiences collectives and business event convention bureaus. During April, May and June, close to 500 to 600 agents attended the webinars. Storytellers from Australia took Indian agents on a virtual journey of Australia and during this course engaged with almost 150 products and experiences.

As far as consumer-centric initiatives go, they managed to reach almost over 170 million high-value travellers - people who intend to travel to Australia once the borders open during a period where everything virtually came to a standstill. India is either ranked number one or number two, when it comes to the Consumer Confidence Index, travel intention and booking intention.

With safety and security being the most essential determinants for the destination selection process, almost 80 per cent of Indians feel that Australia is a safe destination to travel to. Research also revealed that 61 per cent of Indians were intending to travel to Australia over the next four years, which translates to almost 4 million considering visiting Australia in the next four years, and 3.3 million Indians who are intending to visit Australia in the next two years.

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