Thailand demonstrates that the country is ready to welcome holidaymakers with CARE. Representing the kingdom’s renowned hospitality, CARE is an online communication campaign designed to provide seamless travel experiences and ensure tourists feel safe and welcome.
“The ‘Thais Always Care’ campaign is an open communication between Thais and foreigners – especially the Chinese, which are key in Thailand’s tourism industry,” said TAT’s Governor Ms Thapanee Kiatphaibool. She added that the TAT wanted to share Thailand’s ongoing efforts to raise safety standards in the travel sector and strengthen Thailand’s image of a desirable tourist destination with charm.
CARE stands for compassion, assistance, relief, and elevation. Compassion epitomises Thai people’s generosity. Assistance refers to Thais being good hosts, ready to help tourists in need. Relief implies Thailand is a place for tourists to relax and have pleasant experiences, and elevation highlights the kingdom’s ongoing efforts to raise tourism and safety standards.
The Association of Tour Operators of Russia attributes this to affordable prices, the opening of year-round facilities, and the possibility of early booking accommodation
The press service of the Kronotsky Nature Reserve has reported on the results of a study of endangered gray whales conducted by scientists from the A.N. Severtsov Institute of Ecology and Evolution (IPEE RAS)
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