The Tourism Authority of Thailand (TAT) is strengthening Thailand’s presence as the preferred tourist destination among Middle East travellers to drive interest in returning to Thailand in the post-COVID-19 situation.
TAT led a Thai delegation that included 18 hotels, three hospitals, two travel agencies and one theme park to participate in the ATM 2022, held on 9-12 May, in Dubai, United Arab Emirates.
This has come about through the recent participation in the Arabian Travel Market (ATM) 2022, latest partnerships with Qatar Airways and Almosafer – one of the region’s top three largest online travel agents, and a number of marketing and promotional activities.
Across the four-day event, the Thai delegation had on average 128 business appointments each, or over 3,000 sessions combined. This is expected to boost tourism from the Middle East market to Thailand, and generate about one billion Baht income for 2022.
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