The Tourism Authority of Thailand (TAT) and Visa have signed a Memorandum of Understanding (MoU) for the latest collaboration on innovative data-driven marketing strategies to encourage Visa cardholders from overseas to spend more while travelling in Thailand.
The MoU signed on 26 May 2023, places emphasis on Thailand’s health and wellness tourism experiences and the annual Amazing Thailand Grand Sale – which TAT and Visa have been strategic partners since 1998.
Yuthasak Supasorn, TAT Governor, said “TAT and Visa have cooperated in various marketing campaigns over the years. This latest MoU underscores our long-standing partnership and further expands our collaboration to leverage a smart data system for tourism to support our marketing strategy development to sustainably move Thailand’s tourism forward.”
Visa will provide data intelligence on cardholders’ travel preferences to and from Thailand and their expenditure while in Thailand, through analysis of member card usage. This will enable effective data-driven marketing strategies.
TAT and Visa will focus on sending out a single message that reflects TAT’s strategy to offer experience-based tourism and leveraging the kingdom’s 5F soft-power foundations – Food, Film, Festival, Fight and Fashion – to offer meaningful travel experiences in Thailand.
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