The Tourism Authority of Thailand (TAT) and Emirates signed a Memorandum of Cooperation (MoC) that will leverage the airline’s vast global network to boost tourism to Thailand under the TAT’s latest campaign - Visit Thailand Year 2022.
Under the MoC agreement, TAT and Emirates will explore joint initiatives and opportunities for collaborations that will enhance each party’s marketing and promotional efforts to attract travellers to Thailand.
TAT will assist Emirates in developing airline passenger traffic from key strategy markets by supporting tour operators and travel agents in agreed target markets across the Emirates network with promotional giveaways, special promotional packages, incentives, and marketing spend.
Through the MoC, Emirates will develop initiatives to boost tourism to the kingdom by showcasing it to customers across its global network. The airline will also engage in efforts to promote the country through its network of agents in key strategic markets in addition to collaborating on joint familiarisation trips designed to appeal to various customer segments.
Thailand continues to be an important part of the Emirates network, spanning almost 130 destinations. Emirates’ services to Bangkok were launched in 1990 and, in 2012 its direct flights to the resort island of Phuket were established, proving to be a very popular holiday destination amongst its global customers.
Emirates resumed operations to Bangkok in September 2020 and its signature A380 services returned in November 2021, with two additional daily services utilising the Boeing 777-300ER. Emirates also flies to Thailand’s exotic holiday spot Phuket 11 times weekly.
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