African tourists are expected to spend more over the next year if they travel freely within the continent, a survey has revealed.
US-based Sabre Corporation, which provides technology to the global travel industry, surveyed 5,000 people across Kenya, Nigeria and SA.
The study shows that African who had recently travelled within the continent were willing to spend up to 27% more on air travel if they could travel visa-free throughout the continent.
At least 43% of the respondents said they would spend more than $100 on ancillary services such as in-flight Wi-Fi, entertainment, special on-board food and beverages, a growth of 26% compared with 2016.
“Our research shows that there is still a long way to go to make travel affordable and accessible,” said Sabre Corporation vice-president of sales, Middle East and Africa, Dino Gelmetti.
“The majority of our respondents’ barriers to travel are within an airline’s control, and investing in the latest technology can significantly improve the whole flight experience, from booking to the day of travel.”
Majority of respondents were open to taking two to three trips per year compared with the one to two they currently took.
However, they said several barriers were preventing them from travelling more often.
The countries on top of their lists to visit were South Africa, Ghana, Ethiopia, Seychelles, Madagascar, Mauritius, Kenya and Botswana.
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