- During the period of weekends and holidays - from April 28 to May 12 - the resort expects about 340 thousand tourists.The average load of collective accommodation facilities is expected at 82%, - the press service of the Sochi Mayor's Office said.
The city is actively preparing for the high summer season. In 2024, more than 170 comfortable and equippedbeaches will operate in Sochi, of which 14 will open after renovation.
The Matsesta balneological resort has been named a "legendary brand of Russia", securing a top spot in the "Top 50 Legendary Brands of Russia" ranking based on a public vote. Russians chose their favorite time-tested companies from hundreds of contenders
Blueberry cultivation has officially begun in Sochi, with the first significant harvest yielding 320 kilograms at a farm in Vardane. This farm spans 30 hectares and also grows various stone and pome fruits that thrive in the subtropical climate, including persimmon, feijoa, peach, plum, fig, kishmish grapes, honeysuckle, and blackberries