Singapore Tourism Board and Klook invest over S$2 million in marketing to boost Singapore’s appeal, focusing on unique experiences and digital engagement.
Riding on the momentum of a two-year Memorandum of Cooperation (MOC) signed in April 2023, the Singapore Tourism Board (STB) and Klook, Asian travel and experiences platform, are scaling up efforts to drive inbound travel to Singapore, jointly investing in over S$2 million in marketing initiatives as part of their partnership.
Singapore’s tourism industry has seen continued recovery, with more than 11 million visitor arrivals as of 31 October 2023. Klook’s recent Travel Pulse survey also showed that 1 in 3 Millennial and Gen Z travellers in Southeast Asia are looking to travel within the region, indicating a healthy appetite for exploration and discovery closer to home.
The Australian government has issued a travel warning to its citizens, saying they should exercise a high degree of caution in Kenya due to the threat of terrorism and violent crime
The press service of the Tver Oblast government told about the implementation of a number of new investment projects in the Upper Volga region. These include the construction of a tourist complex in the village of Kotechishche. Work has already begun
The Center for Strategic Research, in collaboration with the Association of Tour Operators of Russia (ATOR), has compiled a forecast for the growth of mutual tourist flow between Russia and Iran in 2024
The press service of the Pskov Museum-Reserve reported that a multimedia show will be held on the territory of the Pskov Kremlin from April 26 to May 8. The fortress wall of Dovmont's city will become a huge screen on which the military history of Pskov will come to life
In the summer and autumn, specialists will survey six objects of accumulated environmental damage located on specially protected natural territories of federal significance (SPNA). Based on the results, a decision will be made on the order of their liquidation, the Ministry of Natural Resources of Russia reported
Blogs
