Singapore Tourism Board and Klook invest over S$2 million in marketing to boost Singapore’s appeal, focusing on unique experiences and digital engagement.
Riding on the momentum of a two-year Memorandum of Cooperation (MOC) signed in April 2023, the Singapore Tourism Board (STB) and Klook, Asian travel and experiences platform, are scaling up efforts to drive inbound travel to Singapore, jointly investing in over S$2 million in marketing initiatives as part of their partnership.
Singapore’s tourism industry has seen continued recovery, with more than 11 million visitor arrivals as of 31 October 2023. Klook’s recent Travel Pulse survey also showed that 1 in 3 Millennial and Gen Z travellers in Southeast Asia are looking to travel within the region, indicating a healthy appetite for exploration and discovery closer to home.
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