The Singapore Tourism Board (STB) and Expedia, one of the world’s leading full-service online travel brands, have inked a two-year global marketing partnership. Its focus is to stimulate the local tourism industry by supporting home-grown businesses and strengthen Singapore’s position as a destination of choice when international travel resumes, says a prèss release from STB.
From now till April 2021, STB and Expedia will team up to support the on-going SingapoRediscovers campaign. Residents in Singapore can look forward to a selection of exciting domestic holiday bundles, attractive staycations offers, attractions and tours, that cater to a variety of interests and budgets. There will also be inspirational content that shines the spotlight on some of Singapore’s unique local highlights and hidden gems, inviting locals to rediscover 10 of our key precincts. These will be hosted on a STB-Expedia SingaporeRediscovers campaign landing page. As part of overall efforts to rebuild trust in travel and provide greater assurance of safety and cleanliness for locals and subsequently international travellers, the landing page will also highlight the SG Clean certification programme.As international travel gradually resumes, STB and Expedia, through its Expedia Group Media Solutions brand, will jointly promote Singapore as the destination of choice in 10 overseas markets – Japan, South Korea, Hong Kong, United Arab Emirates, Germany, France, Switzerland, Canada, United Kingdom and United States. Apart from offering attractive promotions for travel-related products and experiences such as flight promotions, online display ads and creative campaigns will also be rolled out to put Singapore at the top of international travellers’ minds.
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