Rwanda, which signed deals with European football clubs to promote local tourism, says it is not concerned by criticism that its heavy investments in tourism sponsorship deals is “too expensive for a poor country”.
The East African country inked a multimillion three-year sleeve sponsorship deal with Arsenal last year and recently with Paris Saint-Germain to attract millions of tourists from Europe.
French media claimed that the deal with Paris Saint-Germain would cost Rwanda between $8.8 million and $11 million.
Rwanda has been awarded for its leadership in sustainable tourism by the World Travel and Tourism Council.
Close to two million visitors travelled to Rwanda for business and pleasure in 2018, discovering a clean, green country with welcoming people eager to share their unique culture.
The country is renowned for its incredible mountain gorilla trekking experience, tourists can also enjoy a variety of kayaking, cycling, hiking, bird watching and a ‘Big Five’ savannah safari.
Tourism earned Rwanda $380 million last year and is projected to rise to $405 million this year.
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