Philippines' FIBA World Cup 2023 from Aug 25 to Sept 10 brought in favorable improvements to the tourism industry. The uptick in the hotel occupancy rates as teams, basketball fans, families and members of various delegations enjoyed the country's hospitality and accommodation, and discovered famous local destinations throughout the tournament. FIBA Basketball World Cup 2023 brought to the fore the excellent hospitality and the distinct Filipino virtues of familial welcome and warmth for the guests.
In a recent report, the DOT's Statistics, Economic Analysis and Information Management Division (SEAIMD) likewise observed an increase in the volume of visitor arrivals from countries that saw action during FIBA World Cup. Out of the 20 countries, almost half registered a growth rate of more than 100 percent in terms of visitor arrivals to the Philippines from July 1 to Sept. 12 compared to the same period in 2022. Among these countries are the Dominican Republic with 700 percent increase; Latvia, 600 percent; China, 595.85 percent; Lithuania, 444.58 percent; and Serbia, 429.07 percent.
The DOT conducted training sessions on the Filipino Brand of Service Excellence (FBSE) for almost 500 FIBA World Cup 2023 volunteers. It also partnered with the Tourism Infrastructure and Enterprise Zone Authority to enhance key areas, including airports, competition venues, as well as non-competition venues including official hotels, practice gyms and fan zones.
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