At least 80 hotels and resorts are participating in this year’s September Online Sale (SOS) to offer marked-down rates in 19 destinations across the Philippines.
The sale, led by the Hotel Sales and Marketing Association (HSMA), will run from Sept. 1 to 30.
“There will be no limits when it comes to restrictions, travel, etc. It's open, so technically speaking, and chances of hotels and resorts being able to sell will really be very good,” HSMA president Loleth So said during the SOS launch.
The SOS was formed during the pandemic to help the hospitality sector stay afloat. The HSMA said it targets to surpass last year’s sales, which generated PHP36.8 million worth of vouchers. The sale will be categorized into clusters depending on the area, which includes Metro Manila, Clark, Baguio, Boracay, Cebu, Bohol, Palawan and more destinations.
The bill received proposals from regions, the Presidential Administration, the Security Council, federal agencies, public organizations, and nearly 1,500 citizen appeals.
The forum, which brought together experts from a wide range of industries, hosted approximately 50 business events across three thematic areas: economics and investment, architecture and integrated territorial development, and tourism and hospitality.
This collaboration reflects a broader shift toward discovery-led destination development, bringing together Klook's data and digital infrastructure with OCTB's on-the-ground expertise to shape how travelers experience Osaka beyond its city center.
France has once again cemented its position as the world’s most visited destination, welcoming 102 million international tourists in 2025 – up from 100 million in 2024 – while posting a sharp 9% jump in tourism revenues.
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