Sri Lanka Tourism Promotion Bureau, in collaboration with the Embassy of Sri Lanka in the Republic of Korea and Sri Lankan Airlines, recently hosted a Media FAM Tour for 7 journalists belonging to 6 Media houses.
The main purpose of this tour was to focus on the Sri Lankan tourist attractions with special emphasis on Buddhist attractions since there is an increasing interest from the Buddhist population in the Republic of Korea to explore Buddhist sites in overseas destinations, especially in South Asia, mainly considering the emerging market to create awareness of Sri Lanka Tourism among the Korean high-end travelers.
The crew was accompanied by SLTPB officials and also Mr Justin Hong , Deputy General Manager, Sri Lankan Airlines, GSA Korea, who facilitated and represented Sri Lankan Airlines on the tour.
The bill received proposals from regions, the Presidential Administration, the Security Council, federal agencies, public organizations, and nearly 1,500 citizen appeals.
The forum, which brought together experts from a wide range of industries, hosted approximately 50 business events across three thematic areas: economics and investment, architecture and integrated territorial development, and tourism and hospitality.
This collaboration reflects a broader shift toward discovery-led destination development, bringing together Klook's data and digital infrastructure with OCTB's on-the-ground expertise to shape how travelers experience Osaka beyond its city center.
France has once again cemented its position as the world’s most visited destination, welcoming 102 million international tourists in 2025 – up from 100 million in 2024 – while posting a sharp 9% jump in tourism revenues.
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